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Go Big: Make Your Shot Count in the Connected World, by Cory Cotton
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What stands between you and your dream? Listed by Advertising Age as one of YouTube's hottest brands, Dude Perfect has used its crazy basketball shots to reach and inspire hundreds of millions with a contagious Go Big philosophy. By leveraging the connected world, the Dude Perfect guys' dream became a reality, and now, they want the same for you. Written by one of the dudes himself, Go Big tells their story and unveils their secret: five practical principles for taking your passions, skills, and dreams to the next level. Are you ready to Go Big?
- Sales Rank: #32773 in Books
- Brand: Cotton, Cory
- Published on: 2011-09-01
- Original language: English
- Number of items: 1
- Dimensions: 8.10" h x .80" w x 7.10" l, 1.10 pounds
- Binding: Hardcover
- 224 pages
From the Back Cover
What stands between you and your dream? Listed by Advertising Age as one of YouTube’s hottest brands, Dude Perfect has used its crazy basketball shots to reach and inspire hundreds of millions with a contagious Go Big philosophy. By leveraging the connected world, the Dude Perfect guys’ dream became a reality, and now, they want the same for you. Written by one of the dudes himself, Go Big tells their story and unveils their secret: five practical principles for taking your passions, skills, and dreams to the next level. Are you ready to Go Big?
About the Author
Cory Cotton, a graduate of Texas A&M University, is one of the founders of the five-man trick basketball shot team known as Dude Perfect. Since its appearance two years ago, Dude Perfect has garnered more than 47 million views of its online content and has been labeled as one of You Tube’s top 10 most in-demand brands. An experienced writer and speaker, Cory has been privileged to speak live in front of millions on several television shows, including Fox’s Studio B and CBS’s The Early Show. Alongside his brother, Coby, he performed and spoke in front of the 13,000 attendees of the Catalyst Conference, one of the world’s largest leadership events. Cory is involved in promoting several charities, including Compassion International and Visiting Orphans.
Most helpful customer reviews
16 of 16 people found the following review helpful.
GO BIG!!! GO BIG!!! GO BIG!!!
By Madley93
I received this exciting and well written book from Tyndale Blog Network in exchange for an impartial review. When I opened the box and looked at the cover, my instinct was to say: "Oh, it's a kid's book", and "it's all about sports, looks like basketball". Wonderful! I know basically nothing about sports, and definitely nothing about basketball. What do I do now for my review?? I quickly flipped through the pages and saw pictures of guys throwing basketballs outside, inside, and upside down!
I eventually pulled back from my initial reaction and gave the book another check. And am I ever glad that I did! This book is all the things I mentioned above - but it is SO much more. What started as six university guys throwing basketballs in the backyard of their house, and challenging each other to "go forward"; as well as a few dares: "You'll never make this shot", has now turned into a strong motivational force with a web page, an on-line game app, group presentations, and of course, this book. In this social media world the "Go Big" Philosophy has reached to faraway places, and impacted many lives. And all this has happened in the last two years.
Although this book is written by just one of the "Go Big" guys, it is really a compilation of all their efforts to reach their highest goals. Over time the original six became five, as one member decided to follow another dream - a dream well understood and accepted by the team. Throughout the book we are introduced to all members of DudePerfect.com. We get to know each individual and what they bring to the team. For me, one of the brightest lights in this book is how the group shines as a team, how they work together and grow even stronger.
This is hard to believe coming from a group of guys just interested in trick basketball shots. Here's the catch, if this was just about trick basketball shots, it would not have captured and held my interest past the end of the book. This book is many things, and to me it is a great business model centred in something that is bigger than the individuals involved. This group of young men are clear in their dedication to God, and their dedication to social justice causes. Stated clearly throughout the book, and printed on the back cover, 5% of author's proceeds will go to charity: water, a nonprofit organization bringing clean, safe water to people in developing nations. The author is clear in their spiritual beliefs, and their need to bring better lives to the needy. For a book that is "not-religious", when was the last book you read that could make those claims? These guys are making an impact on this world.
The Dude Perfect brand is based on five principles:
Get Excited, Own It, Blink Later, Inspire Others, and Give Back.
Each principle is expanded upon, highlighted, and made clearer, as the reader moves through each page, each chapter.
Dude Perfect started out with a number of personal goals, and if you check their website, some goals are still on the horizon - life goals. It is clear that Dude Perfect will be around for a while! Their motto is `Go Big', their brand is Dude Perfect, and their hope is to inspire readers to reach and obtain their own goals.
"Go Big" gives us, the readers, the tools we need to reach our own Dude Perfect phenomenon. The skills set forth can be used in many of life's situations: team building, management skills, conflict resolution, positive attitude formation, life skills, and spirit building, (to say the least).
What started out as a book that held a vague interest for me, became a book I had to force myself to put down when life called me away! To say that I felt the momentum begin in the Introduction is not an exaggeration. The subject, the writing style, the graphics, all worked together to capture and hold my interest and enthusiasm.
This is not just a book about a group of guys who took trick basketball shots to a new level, (although it is), this is a reference book for many years ahead. I value this book as a book that will push me at times I need pushing; and congratulate me at times I need encouragement.
And it can do that for you, too!!
8 of 8 people found the following review helpful.
Inspiring book!
By Carl
I was really excited about Cory Cotton's new book "Go Big" based upon his success with the "Dude Perfect" videos seem on You Tube. I went to Texas A&M with these guys, and actually was in a small group at church with the Cory himself. It's crazy to see how far he has come during the past couple of years, and I just wanted to see what he had to say.
I'm a business major, and like to keep things simple if possible, and therefore, I really liked Cory's "5 Key Principles" to "GO BIG:" get excited, own it, blink later, inspire others, give back. He elaborates on each of these points throughout the book.
This is an honest look into an ordinary guys life who found success in something he loved. It's a simple, enjoyable read, and I promise you will laugh multiple times during your read. If you're anything like me, it will be hard to put down once you start reading. This is a great book for someone who is in college or an entrepreneur looking for something to attain in life. This book is truly motivating! It shows us that we all have a God given talent, as different as they may be, that we can use to glorify God
7 of 7 people found the following review helpful.
Enjoyable read - great message and fun!
By Brian Bachik
This is an easy and enjoyable read for both me and my 11 year old son. He and I both LOVE their awesome trick shot videos! We have been fortunate enough to meet these guys in person and I can tell you they are the BEST. They make my son feel like he is a KING when he's with them. Great job, Dude Perfect!
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