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Nine years ago, bestselling author and business consultant Mark Sanborn introduced the world to Fred, his postman, who delivered extraordinary service in simple but remarkable ways. Fred’s story inspired millions. Companies―even, cities―were inspired to turn the ordinary into the extraordinary each day.
Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever. With Fred 2.0, Mark not only revisits the original Fred to gain new insights, but also equips all of us with new strategies to achieve more. You’ll not only be inspired by Fred 2.0, you’ll also have the tools and strategies to aim higher and achieve the extraordinary.
- Sales Rank: #72798 in Books
- Brand: Tyndale House Publishers
- Published on: 2013-03-05
- Released on: 2013-03-05
- Original language: English
- Number of items: 1
- Dimensions: 7.60" h x .90" w x 5.20" l, .60 pounds
- Binding: Hardcover
- 208 pages
Review
When Mark Sanborn first introduced us to Fred, he challenged us to do our jobs better. Now with Fred 2.0, he inspires us to take our service to the next level. (Harvey Mackay, #1 NYT bestselling author of Swim with the Sharks without Being Eaten Alive)
Mark Sanborn has done it again. . . . Fred 2.0 demonstrates you can provide greater service, build better relationships, and create more value. It isn’t just a recipe for finding more satisfaction at work; it’s a blueprint for fixing our global economy. (Michael Hyatt, NYT bestselling author and former CEO of Thomas Nelson Publishers)
At Zappos we have been using The Fred Factor for several years to inspire our employees to take ownership of customer service and to use their own experiences to live and deliver wow. (Tony Hsieh, CEO of Zappos.com Inc. and New York Times bestselling author of Delivering Happiness)
I promise that if you take Mark Sanborn’s advice to heart and begin a more ‘Fred-like’ existence, you will never view yourself the same way again. (John C. Maxwell, Popular speaker and bestselling author of The 21 Irrefutable Laws of Leadership)
Fred 2.0 is a book everyone in a service business will want to read and share! (Jennifer M. Griffith, President of Commerce National Bank)
The Fred Factor has had a measurable impact on our university employees, and Fred 2.0 is destined to create an even bigger ripple effect. This is a must-read book. (Beth Scheitzach, Manager of organizational development and training at the University of Central Florida)
From the Inside Flap
Who are these "Freds"?Freds are the millions of people who have been inspired by Mark Sanborn's real-life mailman Fred Shea--and the millions more who exemplify Fred's code for success without knowing the real-life Fred. What makes Fred so extraordinary? He's a man who is passionate about his ordinary job, treating those on his mail route as his friends. In the process, he has turned an ordinary job into something truly extraordinary--and you can too.Mark reminds us that your life is what you make it. Let "Fred 2.0" inspire you to reach even higher and do more!
From the Back Cover
Who are these “Freds”?
Freds are the millions of people who have been inspired by Mark Sanborn’s real-life mailman Fred Shea―and the millions more who exemplify Fred’s code for success without knowing the real-life Fred. What makes Fred so extraordinary? He’s a man who is passionate about his ordinary job, treating those on his mail route as his friends. In the process, he has turned an ordinary job into something truly extraordinary―and you can too.
Mark reminds us that your life is what you make it. Let Fred 2.0 inspire you to reach even higher and do more!
Transform the Ordinary into the Extraordinary
Since writing The Fred Factor almost ten years ago, Mark Sanborn has met many people who were inspired by the original Fred to turn the ordinary into the extraordinary. What motivates these real-world “Freds”? In Fred 2.0, Mark digs deeper, revealing principles that inspire these Fred-like individuals. With this book you, too, can discover passion in what you do.
Most helpful customer reviews
15 of 18 people found the following review helpful.
Sanborn's Best Book Yet!
By BobbyB
In a style that he has perfected, Mark Sanborn takes the simple message committing yourself to achieve the extraordinary. If you want to know how to grow a career, increase sales or just have better relationships the answer is in your commitment, passion and drive towards extraordinary results and experience.
I currently lead an organization of $1B in sales and over 200 people and every one of them will be getting a copy of Fred 2.0. Sanborn's best book yet!
8 of 9 people found the following review helpful.
We Should All Aspire To Be a Fred
By Jill Clardy
"The Fred Factor" is a delightful little volume, just over 100 pages, with inspiring examples and wisdom of how you can become a "Fred" - a person who takes pride in their work and turns the ordinary into the extraordinary. I received a copy from a colleague with an inscription "Thanks for all you do - you're truly a Fred!" I was curious to find out who this Fred character was, and I read it from cover-to-cover immediately and have kept it on my bookshelf for occasional re-readings since then. The phrase "You're a Fred" became a catchphrase in our organization to compliment someone who you felt had offered superior service.
Fred was a postman who went out of his way to satisfy the customers on his route. It seems like a relatively simple job to do, but Fred's passion to know the patterns of each of his customers and make sure their mail was safely delivered made him extraordinary. The author cites many other Fred examples he has come to know.
The Fred Principles are few and simple: 1) everyone makes a difference; 2) success is built on relationships; 3) You must continually create value for others, and it doesn't have to cost a penny; and 4) you can reinvent yourself regularly.
My copy of the book has highlights, underlining, and dog-eared pages, such as "convert your job into one you love, not by doing a different job, but by doing the one you have differently." Also, "if you go about doing the right thing, knowing that the doing is its own reward, you'll be fulfilled whether or not you get recognition from others."
The message and the lessons in "The Fred Factor" are straightforward and easy to comprehend and can be applied to any organization, large or small.
4 of 4 people found the following review helpful.
Learning to speak Fred...
By Beth
I was inspired by the 'original' Fred book, the Fred Factor, and have shared its message with hundreds of our university's employees over the last few years. I was overjoyed that Mark Sanborn had written Fred 2.0! It builds on Fred Factor principles and is just as inspiring as its predecessor.
When I teach Fred workshops at UCF, I challenge the audience they will be 'speaking Fred' when they leave. During our time together, they share heartwarming examples of 'Fred-like' behavior they've observed or enthusiastically brainstorm ways to 'spread Fred' in the days to follow. Fred 2.0's principles align with what we are trying to accomplish here and our culture and values.
I recommend Fred 2.0 for personal and professional growth.
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